What is end to end web analytics?
The information obtained allows us to clearly assess the effectiveness of advertising costs and make timely decisions on the development and improvement of the site.
If everything is set up correctly and from the heart, then you will not be afraid of mistakes in budget allocation. Only a clear picture and understanding in which direction to send money!
End-to-end analytics allows you to build on profit, clearly controlling the effectiveness and feasibility of investing in Internet marketing.
During the purchase process, all advertising campaigns and communication channels between the audience and the brand are monitored.
Orientation of sales metrics and financial indicators, helps to determine the payback of each ad or keyword.