Advertising budget for contextual advertising in Yandex and Google
This is the most common question we are asked. There is no single correct answer to it. But you can give certain guidelines. The size of your advertising budget will depend on:
- The number of selected keywords for which the ad will go.
- The selected item in the search results. Those. The higher the ad, the more you will pay.
- For what specific words, you will be advertised. Each class word has its own auction in contextual advertising.
- The region in which the ad is conducted.
And a number of other parameters.
To get very approximate figures, you can use the service of forecasting the cost of the advertising budget in Yandex Direct. Using this tool, you can also see how your competitors' ads look.