The essence of the strategy and its composition
Does your product meet customer needs?
What is your Unique Selling Proposition?
Is your product positioning correctly?
How to formulate marketing messages?
How intense is the competition on the market?
What are the opportunities and threats to your business?
What place does your company take?
What market share can be taken?
Approach: We made a landing and launched the context does not work anymore. To achieve long-term success now requires much more effort. Marketing strategy allows you to spend these efforts (resources) economically and achieve impressive results.
A marketing strategy consists of several blocks and answers the questions: How your product can be successful on a competitive market, who is your target audience, how to deal with competitors, where and how to advertise and what tools to use, what is the implementation plan and prospects.
The target audience:
Are all target audience segments covered?
What are the motives and doubts of consumers?
How does the consumer interact with the product?
Where to "search" for the target audience?
Which channels are most marginal for us?
What promotion tools are right for us?
How to set up a sales funnel?
How to evaluate the effectiveness of marketing?
How to track the processing of "leads"?
What kind of personnel do I need?
What does the consumer want to hear by calling me?
How to use web analytics?