In July 2019, after reading an article
on Yandex Zen, Lyudmila Koroleva contacted the agency, who worked as the managing director at Itacom www.itacom.ru
. The company has long had problems with attracting new customers and sales. Despite the fact that Sochi was one of the first companies in Moscow to start delivering luxury furniture from leading Italian factories, time was lost during which competition intensified and the economic background changed.
The company has replaced several marketers, but has not achieved the desired results.
After researching the situation, it was proposed to start working with targeted advertising. Since the site was not ready for full-fledged work with the context, and the company's management already had a negative experience of "draining" the budget for Yandex Direct.