The following can be noted as interim results:
- Even on medical topics, you can effectively advance on social networks.
- Contextual advertising is traditionally the most expensive source of leads.
- Advertising becomes most effective if the audience parameters are correctly selected and the artificial intelligence capabilities of advertising systems are used.
- It makes no sense to do direct advertising of expensive services if there is no trust in the seller.
- In the realities of 2020, it is necessary to develop integrated sales funnels, do not stop at the first step (getting contacts).
At the end of the webinar, 5 people came on personal consultation with a doctor where they made a decision to buy course of treatment .
Currently, this project is ongoing and soon this case will be supplemented with other conversion data.
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